Global markets with global demands need global support

With today’s economic climate, the ability to work with global customers and expanding global markets is even more important than ever. As some country markets shrink, others grow, and as a result machine builders must offer a wider geographical ‘shop window’ in order to exploit these growth markets.

It is not a quick process, but it can be made far simpler by leveraging the capabilities of suppliers that are already in place in your target countries and offering technologies and services to the markets you wish to access. This support is not just limited to higher level automation solutions in large manufacturing plants throughout the world. For example, the midrange automation control solutions is ideal for machines and equipment that require integration and flexibility but sized correctly, enjoy the same level of coverage across the globe.

Original Equipment Manufacturers (OEMs) need to export to survive and, as a result, they must develop machines that easily integrate into applications and are supported across the globe. This has two advantages. Not only can you integrate with large multinationals that rely on in-house global standards, but you can also serve smaller customers in developing markets who are looking to expand.

No matter what local standards and legislation are in place, you don’t want to have to redesign your equipment for each market. Just as importantly, you need to consider what sort of support you can offer a customer on the other side of the world.

So if it is emerging markets, or simply larger customers looking to develop global standards, the support of a global ally is paramount towards the success of market penetration.

To read the full article click here.